Rewards Blog

Is Your Loyalty Program Doomed to Obsolescence?

Aug 21, 2015

Tradition in business can be a wonderful thing. Sending holiday baskets to clients every year or giving a plaque to employees who’ve been on the job for a decade are both great ways to reward a profitable business relationship. But if you cling to tradition in your loyalty program, you’re likely doomed to see it […]

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Does Your Loyalty Program Offer the Right Perks?

Aug 7, 2015

Few exercises in frustration and futility are as iconic as the attempt to hammer a square peg into a round hole – except, perhaps trying to use the wrong perks to influence spend behaviors of loyalty program members. Selecting the right perks for your program can help you successfully drive behaviors, rather than uselessly spend […]

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Messaging Throughout the Rewards Program Lifecycle

Jul 31, 2015

A rewards program has its own distinct lifecycle. It’s important to break your program members into segments and track them along the lifecycle so that you can analyze their behaviors within each phase and come up with a plan of approach that is optimized for each stage. All members are not created equal. There are […]

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Journey Mapping Reveals the Customer Experience

Jun 19, 2015

Journey mapping is an important practice for any customer-focused industry. For a loyalty program provider, it’s imperative. An invaluable tool, journey mapping tells the story of the customer experience, giving you insights into your customer’s mindset at any given point on their journey. What is Journey Mapping? Journey mapping is a tool companies use to help […]

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Consumers Crave Variety in Their Loyalty Programs

Jun 5, 2015

Variety, it seems, truly is the spice that motivates consumers when it comes to interacting with a loyalty program. Considering American’s cultural diversity and love of new experiences, it’s no surprise that the loyalty programs that perform best are those that use multiple channels to interact with members. That’s one of the interesting revelations to […]

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