Rewards Blog

Is Your Loyalty Program Data Informing Every Aspect of the Customer Relationship?

Sep 25, 2015

First they were a novelty, then they became trendy, next they evolved into a vital marketing tool, and now, loyalty programs are (or should be) integral to every aspect of a business’ interaction with its customers. Modern loyalty programs have the potential to be the engines that power both your marketing program and your efforts […]


Transactional Emails: Loyalty Marketing’s Secret Weapon

Sep 4, 2015

When loyalty program marketers strategize about optimizing their emails, they usually consider promotional emails only. But to do this is to ignore another potentially huge marketing vehicle that’s right in front of their faces – the transactional email. Transactional emails provide the recipient with some kind of information as to their relationship with your program […]


Is Your Loyalty Program Doomed to Obsolescence?

Aug 21, 2015

Tradition in business can be a wonderful thing. Sending holiday baskets to clients every year or giving a plaque to employees who’ve been on the job for a decade are both great ways to reward a profitable business relationship. But if you cling to tradition in your loyalty program, you’re likely doomed to see it […]


Does Your Loyalty Program Offer the Right Perks?

Aug 7, 2015

Few exercises in frustration and futility are as iconic as the attempt to hammer a square peg into a round hole – except, perhaps trying to use the wrong perks to influence spend behaviors of loyalty program members. Selecting the right perks for your program can help you successfully drive behaviors, rather than uselessly spend […]


Messaging Throughout the Rewards Program Lifecycle

Jul 31, 2015

A rewards program has its own distinct lifecycle. It’s important to break your program members into segments and track them along the lifecycle so that you can analyze their behaviors within each phase and come up with a plan of approach that is optimized for each stage. All members are not created equal. There are […]


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