Rewards Blog

Four Tips to Boost Content Marketing

Nov 21, 2017

Consumers have access to volumes of information, any time anywhere. How does a financial institution compete and differentiate itself from its competition? With a strong brand and good content. Content marketing is the practice of sharing information with and educating consumers instead of selling to them. It’s the practice of teaching your customers/members something or […]

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Look to New Tactics When Marketing to Younger Generations

Oct 31, 2017

Many financial institutions struggle to connect with young people. Often, it’s because they are still using the same methods that work for more mature audiences. That doesn’t work, because younger generations have different interests and spend their time doing different things than people older than them. Here are some tips and specific channels you should […]

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Are You Communicating Your Advocacy to the Consumers Who Benefit from It?

Sep 1, 2017

Plenty of research underscores the value of loyal customers who advocate for your financial institution. They tend to purchase more products, do more business with you and help grow your business through referrals. But is your Institution giving customers the same consideration? Is your bank advocating for them and, just as important, do your customers […]

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Nurturing Near-prime Customers to Evolve into Prime Ones

Aug 15, 2017

Retail establishments routinely fight to win over the best customers. Those with expendable funds and/or a willingness to use credit to buy products from them. While its challenging, those that build the right customer experience have found loyalty in a very price conscious market. Companies like Amazon, Overstock.com, Target, and even Best Buy now have […]

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Balancing Loyalty Program Costs and Rewards to Create a Win-Win for Banks and Customers

Apr 7, 2017

A loyalty program should be a win-win for both consumers and the brand that fields the program. However, that’s frequently not the case. Too often, programs tip too far in favor of one party or the other. A program that delivers more benefit to the brand than customers will soon lose members. Meanwhile, one that […]

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