Rewards Blog

Segmentation Lessons from an Ancient Roman Fruit Vendor

Sep 16, 2016

In your eagerness to stay on the leading wave of the digital transformation, is your bank sacrificing power for speed? Big data has the potential to help financial institutions create customer experiences that are meaningful, relevant and engaging on an individual level. But if you homogenize your use of digital channels and treat all your […]

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Build loyalty program success with delight-inspiring email

Sep 2, 2016

The only thing worse than sending a marketing email that fails to do what you want it to do is sending one that has the completely opposite effect of what you were trying to accomplish. When your customers receive an email from you regarding your loyalty program, are they delighted or annoyed? Intrigued or put […]

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Mobile Emerges as the Value-added Service with the Most Power to Drive Loyalty

Aug 5, 2016

Successful loyalty programs employ a variety of tactics to help engage consumers.  Recently this has become harder to do because of an emerging trend: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than just the products or services they’re paying for. Some industries  are doing […]

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Your Data Collection Must Be Working For You AND Your Loyalty Program Participants

Jun 10, 2016

Loyalty programs live and die by data. The information such programs collect on participants, when used wisely, allows a brand to create tailored marketing initiatives, influence customer behavior and identify opportunities for cross-selling. But just how much data should you collect? And what kind of information are consumers willing to share? Consumers okay with using […]

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Mobile Emerges as the Service with the Most Power to Drive Loyalty at Banks

May 20, 2016

Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than just the products or services they’re paying for. They want added value, and loyalty programs excel at […]

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