Rewards Blog

Why the EMV Shift is an Opportunity to Breathe New Life into Debit Rewards Programs

Nov 25, 2015

The holiday shopping season is upon us and, believe it or not, EMV is the gift that keeps on giving – for your rewards programs. Firstly, the chip-enabled credit and debit cards will be more secure against fraud to help protect your institution and your account holders. And secondly, while it’s true that EMV is a […]


Segmentation Is Now A Key Component Of A Successful Loyalty Program

Nov 16, 2015

Understanding your customer and interacting with them in a customized manner is the goal of every marketer. Segmentation allows for targeted engagement, as discussed during the Engagement & Experience Expo, presented by Loyalty360. A successful loyalty program needs to integrate with this concept so let’s explore some examples. Six loyalty programs using segmentation 1. Meineke Meineke […]


The Battle for Loyalty Is Not In Transactions But In Ongoing Engagement

Oct 22, 2015

Loyalty in the financial services industry is being threatened like never before. Consumers are confronted by an increasing number of choices. Technology-led startups offering a range of financial and payment services are vying for a share of the customer’s wallet and assets alongside existing players. In an attempt to stimulate further competition, governments and their […]


Is Your Loyalty Program Working? This Infographic Will Help

Oct 9, 2015

A picture may paint a thousand words, but often, when the issue is multifaceted and complex, it takes an infographic to turn all those words into something people can really grasp. That’s why Deluxe put together this infographic to help explain the latest trends in loyalty programs, how consumers feel about them, and what your company can do […]


Is Your Loyalty Program Data Informing Customer Relationships?

Sep 25, 2015

First they were a novelty, then they became trendy, next they evolved into a vital marketing tool, and now, loyalty programs are (or should be) integral to every aspect of a business’ interaction with its customers. Modern loyalty programs have the potential to be the engines that power both your marketing program and your efforts […]


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