Rewards Blog

Balancing Loyalty Program Costs and Rewards to Create a Win-Win for Banks and Customers

Apr 7, 2017

A loyalty program should be a win-win for both consumers and the brand that fields the program. However, that’s frequently not the case. Too often, programs tip too far in favor of one party or the other. A program that delivers more benefit to the brand than customers will soon lose members. Meanwhile, one that […]

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Mobile Emerges with the Most Power to Drive Loyalty

Mar 17, 2017

Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than just the products or services they’re paying for. They want added value, and loyalty programs excel at […]

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Tweaking Your Way to Loyalty Program Success

Dec 2, 2016

The banking industry lives and dies by relationships. Establishing a mutually beneficial customer-bank relationship is fundamental to everything banks do, so it’s no surprise that so many financial institutions have turned to loyalty programs to help them deepen customer relationships. Americans have embraced loyalty programs, establishing 3.3 billion memberships in 2015, according to Colloquy. A third […]

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Cyber Week Offer & 5 Reasons Why You Can’t Miss Deluxe Exchange 2017

Nov 28, 2016

If you’re like most financial institution marketers, the first quarter of your year is consumed by the drive to build momentum, implement new initiatives and ensure existing programs are rolling along — all while continuing to prove your team’s effectiveness to C-suite decision-makers. Even if it’s being held in a warm location when you’re buried […]

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Cyber Week Offer & 5 Reasons Why You Can’t Miss Deluxe Exchange 2017

Nov 28, 2016

If you’re like most financial institution marketers, the first quarter of your year is consumed by the drive to build momentum, implement new initiatives and ensure existing programs are rolling along — all while continuing to prove your team’s effectiveness to C-suite decision-makers. Even if it’s being held in a warm location when you’re buried […]

READ MORE