Rewards Blog

Plugging Into Charities Can Drive Market Awareness

Sep 20, 2018

Most financial institutions are used to donation requests throughout the year from a large number of diverse and well-meaning charitable causes. Many contribute to a large number of these causes (which is not necessarily a negative thing). However, savvy financial institutions should look for some type of return on their charitable donations investment. This will […]

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Sure, Bank Branches Are Declining – But Let’s Keep Things in Perspective

Aug 9, 2018

Here we go again. We can probably count on a replay of these headlines with every quarterly bank earnings release cycle. Here’s a recent one, courtesy of CNN: “Why Bank of America Branches Are Disappearing.” The article begins with the concise statement, “The future of banking is here- and it’s mobile.” I agree wholeheartedly with this […]

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What’s Impacting CX in 2018

Jun 27, 2018

The “customer experience” is getting so much hype these days it even has its own hip moniker: CX. Why is CX the hot topic right now? One reason is because tech titans like Amazon and Netflix have completely redefined it. For Amazon, Netflix, Google, Facebook and others, CX is alpha and omega, front and center, […]

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Half of Americans Are Confused About Credit Card Rewards

Jun 5, 2018

Do your customers have a handle on their credit card rewards? Is it about miles? Points? Cash back? A mixture of all three? Do they know how, exactly, they’re earning the rewards and how to redeem them? If you think they do, you might want to think again. A new survey by NextAdvisor found that roughly half […]

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The Future of the Branch: They Still Play a Vital Role in Your CX

Jun 4, 2018

If you spend time reading trade publications like I do, you’ll see a lot of articles declaring the death of things … direct mail, community banking, debit rewards, and even checks (how dare they!) One that I see quite frequently though is the death of the bank branch. I think this declaration is a little […]

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