Rewards Blog

Journey Mapping Reveals the Customer Experience

Jun 19, 2015

Journey mapping is an important practice for any customer-focused industry. For a loyalty program provider, it’s imperative. An invaluable tool, journey mapping tells the story of the customer experience, giving you insights into your customer’s mindset at any given point on their journey. What is Journey Mapping? Journey mapping is a tool companies use to help […]

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Consumers Crave Variety in Their Loyalty Programs

Jun 5, 2015

Variety, it seems, truly is the spice that motivates consumers when it comes to interacting with a loyalty program. Considering American’s cultural diversity and love of new experiences, it’s no surprise that the loyalty programs that perform best are those that use multiple channels to interact with members. That’s one of the interesting revelations to […]

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Checking Account Rewards Programs Resonating Among Youth

May 22, 2015

Young people don’t use traditional banks as much as the rest of us, right? Everyone knows that. They’re all happy as clams using their smartphones to access their digital “no-check” transaction accounts and Internet-based financial institutions. Some might never open a traditional checking account let alone walk into an actual branch location. This is all […]

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Can Agile Methodology Enhance Your Rewards Program?

May 18, 2015

We recently began applying Agile methodology to our marketing process. We’ve employed it in the traditional sense with our IT development process for years and have seen a lot of improvements. So it occurred to us that we could use it to enhance our marketing process as well, since communications are such an integral part […]

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Top Challenges Facing Loyalty Program Managers

May 8, 2015

Americans aren’t afraid to enroll in loyalty programs; the average consumer is a member of at least eight programs, according to North American Technographics Customer Life Cycle Survey. But do all those enrollments automatically lead to deeper engagement? Not necessarily. Data indicates that loyalty programs that fail to overcome some common obstacles aren’t as effective […]

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