Rewards Blog

Gamification: The Trick to Winning the Engagement Game

Apr 15, 2016

The fundamental goal of every loyalty program is to engage the customer. How do you do that? The equation seems ridiculously simple — excitement equals engagement. However, a recent study by eMarketer would seem to indicate things just aren’t adding up for many program members; while average consumers belong to slightly more than 13 loyalty […]

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Momentary gratification or relationship-long rewards? What loyalty members really want

Apr 1, 2016

Raising a child to be a valuable member of society requires, among other things, that you ensure she understands the difference between a need and a want. If you give a child everything they want they often turn out to be entitled and difficult to deal with as they get older. They also tend to […]

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Kerfuffle Over Loyalty Program Changes Brews a Lesson on the Value of Rewarding on Multiple Variables

Mar 18, 2016

“I’m only a dollar sign.” “Gouging.” “No one believes that at all.” “I know when I’m being screwed.” Before it even launched, Starbucks’ revised rewards program was generating the kind of Twitter vitriol that we’ve come to expect from presidential campaigns. The coffee-seller’s website says the new rewards program will go live sometime in April, […]

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Leveraging Your Loyalty Program to Make M&A Transitions More Profitable for Everyone

Mar 11, 2016

The year is still young and already we’re seeing good news about the M&A Market. Bank mergers and acquisitions have been on the upswing for a while, and 2016 is poised to be another good year. But before we get too excited, let’s pause to consider the impact M&A can have on customer loyalty — […]

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Leveraging Your Loyalty Program to Make M&A Transitions More Profitable for Everyone

Mar 11, 2016

The year is still young and already we’re seeing good news about the M&A Market. Bank mergers and acquisitions have been on the upswing for a while, and 2016 is poised to be another good year. But before we get too excited, let’s pause to consider the impact M&A can have on customer loyalty — […]

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