Rewards Blog

Your Data Collection Must Be Working For You AND Your Loyalty Program Participants

Jun 10, 2016

Loyalty programs live and die by data. The information such programs collect on participants, when used wisely, allows a brand to create tailored marketing initiatives, influence customer behavior and identify opportunities for cross-selling. But just how much data should you collect? And what kind of information are consumers willing to share? Consumers okay with using […]


Mobile Emerges as the Service with the Most Power to Drive Loyalty at Banks

May 20, 2016

Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than just the products or services they’re paying for. They want added value, and loyalty programs excel at […]


Bank Loyalty Extends Beyond Customer Acquisition Incentives

May 19, 2016

Banks do plenty to reward new customers, offering hefty cash bonuses for opening new accounts. And while cash incentives have become richer and more competitive over time, that tends to be where the rewards stop. Many industries, mainly retail and credit cards, work hard to consistently reward loyal customers with tangible, regular rewards. In banking, […]


Consumers Say They Are Okay With Trading Their Data for Rewards

May 6, 2016

  There’s no such thing as a free lunch — or a free loyalty program — and consumers know it. They’re well aware that their personal data is the “currency” by which they pay for the “free” rewards loyalty program sponsors promise. What’s more, they’re very willing to pay that price, as long as the […]


Gamification: The Trick to Winning the Engagement Game

Apr 15, 2016

The fundamental goal of every loyalty program is to engage the customer. How do you do that? The equation seems ridiculously simple — excitement equals engagement. However, a recent study by eMarketer would seem to indicate things just aren’t adding up for many program members; while average consumers belong to slightly more than 13 loyalty […]