Today, customers have more information, more options, and more control over the buying process than ever before. As a result, businesses must dedicate even more effort and resources to acquiring, engaging and retaining their customers.
In seeking to understand how loyalty program decision makers can optimize both their loyalty strategies and programs, Deluxe Corporation commissioned Forrester Consulting in November 2014 to conduct an online survey of 150 marketing directors and brand managers in the US with strong influence or final decision making authority over their organization’s loyalty programs.
In the course of this study, Forrester confirms that loyalty program decision makers that have loyalty programs with multiple channels and with high engagement mechanisms are more satisfied with how their programs perform. They also report high levels of impact on the key metrics they measure.